An Integrity Brands Project
Our mission is to create new awareness for shelter animals and galvanize a new wave or adoptions. Shelters don't have the resources to create that awareness - but we do. All of us. Community members, influencers, thought leaders, businesses, brands. If we communicate the message, others will see it, and that will save countless lives.
We're developing strategies, products, brands and tactics that everyone and every organization can use to spread the message:
Products and outreach tactics for individuals: volunteers, rescue owners, influencers, community members can all create awareness.
Partnerships with resonant, aligned national brands: to incorporate rescue into their stories and products - to generate new levels of awareness and new brand opportunities.
Shelter Tools: to make it easier and cheaper for shelters to market directly. From new tech solutions to local partnership models to grassroots street marketing.
Ecosystem support: to help businesses built around rescue awareness, and to support research and education.